Consumers today are inundated with advertising, it’s on social media, in your emails, on television and radio and almost everywhere you look. This makes it really hard for brands to actually connect with consumers, regardless of the platform they are using. There are hundreds of other companies with the same message and everything just becomes noise. But the ones that are successful are getting shared within social circles, online, through family and friends and of course word of mouth.
Consumers have gotten choosy and they won’t just share any old piece of content. It needs to be engaging and it has to raise the bar when it comes to getting the attention of the average consumer. One of the ways to really stand out and attract the right audience is through live event marketing.
Why your business should choose event marketing?
While the internet has changed the way we do advertising and marketing, one huge drawback is that the impact of digital advertising is so low and you’re barely remembered when asked by consumers. The consumer may remember that you sell a product but they have no clue about the brand and could end up with a competitor. Think about your own experiences online, do you remember the ads you have seen? For the most part you don’t. People will remember things when they have substantial experience with the product. Here is a look at experiential marketing.
Making a Connection
If you want to make sure that you have a place in the minds of your consumers then you need to make a real connection. You need impactful activities that ensures your audience knows who you are. One of the best ways to do just that, is live and in person. Let your audience know who you are, experience your products for themselves and have their questions answered by someone in the know. While the internet has expanded your reach as a business exponentially, face to face marketing still serves a purpose and can work effectively alongside your online campaigns.
Marketing is crucial to the success of any business. Marketing is also fiercely competitive and you need to take advantage of every tool at your disposal to get your message out there. Event marketing is another tool, albeit a highly effective one, of getting in front of the right people. Don’t overlook it as a significant part of your marketing plan.